2023 SEO Predictions — Jordan Koene // Previsible
- Part 1 2023 SEO Predictions — Jordan Koene // Previsible
Show Notes
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02:39Predictions for SEO in 2023Google is expected to release a core update at the beginning of the year, with a focus on mobile performance. This update may come in the first quarter of the year, possibly in March or April.
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03:50Why Google will be focusing on mobile performance in 2023The development community still has a desktop-first approach, leading to a lag in mobile performance. Google can influence webmasters and third-party platforms to improve mobile experiences with updates related to the mobile experience.
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05:29Expected changes to the Google search experience in 2023Changes to the search experience will likely focus on improving the filtering options for the travel category, and the E-A-T components of informative content sites. These changes may allow users to have more control over the information and sources shown in search results.
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07:25Increased content personalization in Google searches in 2023Google has already implemented personalized features such as Google Discover, which suggests content based on a user's interests and habits. In the future, these types of personalized features may be more prominent in everyday user searches.
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08:43Expected improvements to Google Search ConsoleThe hope is that Google will improve the crawl stats and crawl efficiency reports in Google Search Console. This information is currently located in a less visible section of GSC and should be improved to provide more clarity and actionable insights for the SEO community.
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10:18Expected growth and development of the SEO community in 2023The SEO community is expected to thrive in 2023, as advertising costs remain high and the future of first-party data is uncertain. SEO will likely be relied on more heavily, as budgets are cut and innovations in paid advertising may not happen as quickly.
Quotes
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"I think that folks have gotten a little bit relaxed in terms of how to deal with and manage their mobile experiences. And Google's going to come out real hard on that at the beginning of 2023." -Jordan Koene, CEO, PreVisible
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"Today, engineers still largely work on desktop computers and release code on a desktop experience. That creates a kind of lag when it comes to mobile." -Jordan Koene, CEO, PreVisible
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"Google's going to evolve the search experience. And I believe it's gonna happen in two very specific categories, filtering options for travel, and the E-A-T segments of sites with informative content." -Jordan Koene, CEO, PreVisible
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"Google Search Console is literally the eyes and the ears of the SEOs in terms of what Google is seeing on a website." -Jordan Koene, CEO, PreVisible
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"I really feel like 2023 is going to be a year where the SEO community can really evolve and become more effective in how we communicate and execute on the work that we do." -Jordan Koene, CEO, PreVisible
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"The SEO community is going to be leaned on even more in 2023 and grow at a faster pace than advertising spend and the innovations that happen on a paid side." -Jordan Koene, CEO, PreVisible
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"I certainly believe that next year will be a year for growth with respect to SEO as a discipline, and how Google looks at that is going to evolve." -Jordan Koene, CEO, PreVisible
Up Next:
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Part 12023 SEO Predictions — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. As advertising costs remain high and the future of first-party data is uncertain, 2023 is expected to be SEO’s year. While SEO isn’t free of cost, it’s proving to be the best alternative for advertising as companies like Apple and Google search for ways to make advertising cheaper and more effective. Today, Jordan talks about predictions for SEO in 2023.
